How Do I Test / Evaluate a Graphic Designer's Ability?

Before you commit to working with a graphic designer (or agency) it's important to have a way to evaluate their skills.

Here are some ideas for testing out a graphic designer to ensure the fit is right.

Idea #1: Graphic Design Test Tasks (aka Drafts Or Proofs)

Gving your prospective designer or agency a small test task (aka a draft or proof) is an excellent way to evaluate them on a number of fronts.

First, you'll be able to see the quality of output they are capable of producing. Second, you'll gain some insight into how they work. For example - are they willing to ask questions to get the information they'll need to get the job done? And third - how fast are their turnaround times for graphic design jobs?

Keep in mind that some designers and agencies may not be willing to do a test task for free, so be sure to ask if they will do this for you. Don't be surprised if the designer adds a watermark (a greyed out logo) to the draft/proof so that it cannot be used for free.

Idea #2: Review Their Graphic Design Portfolio

A test task can be an excellent way to evaluate a designer's ability to think on their feet and solve problems. However, their past work is also an indication of the level of work they are capable of producing, so make sure to have a look at their portfolio as well.

Idea #3: Have an 'Audition' Period

Similar to the concept of a probationary period in a job you can have an audition period for a designer.

For example, you could agree to work with them for a period of 2 weeks, and after that time period is up you have a performance review with the designer or agency and decide whether or not to continue working together.

Conclusion

Working with a graphic design freelancer, team or agency is similar to any other relationship - you don't just jump in to marriage right away. It takes time to build trust, and one of the best ways to do that is with small tasks over time. After all - there's no better to evaluate a graphic design team than to actually work with them.

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Author Bio

Dan Hodgins is the founder and publisher at Design Butler™. As a former unlimited design company owner turned blogger he brings first-hand experience and an insider's perspective about what the industry is like behind the scenes. He is passionate about covering not just the benefits of graphic design subscriptions but also the shortcomings, disadvantages, and challenges on both the customer and company side. The end result is a radically honest and candid perspective aimed at helping prospective buyers like you conduct research and make an informed decision.

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This site is owned and operated by Design Butler™ Media Inc - a participant in various affiliate advertising programs designed to provide a way for sites to earn fees by advertising and linking to companies in the Unlimited Design industry. Design Butler™ is compensated for referring traffic and business to these companies.