How Fast Should Graphic Design Turnaround Times Be?

Turnaround times for graphic design work/projects can vary depending on the type of job. There are a number of variables at play that influence how long a job will take.

Variables Influencing Graphic Design Turnaround Times

Variable #1: Type of Project

Is your project a complex logo or a simple one page marketing PDF? The more complicated the project the longer it will typically take.

The turnaround times for design jobs that are part of your unlimited graphic design subscription is often 1 business day for single jobs. Many companies including Design Pickle offer this - It's one thing that sets them apart from individual freelancers who can sometimes take longer to complete requests. If you're dealing with an unlimited graphic design company there can sometimes be designers working in multiple time zones on your design jobs thus speeding up the process.

Variable #2: Communication Gaps

The client must be able to clearly communicate their vision for what they want. This includes the look and feel (colors, fonts, images, icons and logos to use) and any examples the designer can use inspiration (e.g. mood boards, collages or images that convey the desired aesthetic).

If for some reason there is a gap in understanding there amy be wasted effort by the designer as they won't be producing the correct look and feel, and work will need to be redone. The less guessing by the designer, the better.

It pays to spend extra time explaining what you're looking for design-wise in the earliest parts of the process. This investment of time and effort can pay tremendous dividends down the road.

Variable #3: Communication Delays

Throughout the design process decisions must be made, and feedback given. If either the designer or client is slow to respond this will increase turnaround times.

Variable #4: Designer Ability

The more experienced a designer or agency is the better their turnaround times will be. The best designers and agencies can take an incomplete or incoherent brief, gaze into a crystal ball and just know what needs to be done.

When they present work to the client the client is relieved to know that the designer just 'gets it'. Designer ability is a key variable in the types of turnaround times you can expect for outsourced design jobs.

Conclusion

Turnaround times for graphic design jobs - whether done in-house or in an outsourcing arrangement can vary tremendously. As long as you have taken the time to properly evaluate your designer's ability you should expect the process to go smoothly.

Prompt, clear communication can help reduce turnaround times to ensure that good design is produced quickly, and that is the goal of any client/designer relationship.

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Author Bio

Dan Hodgins is the founder and publisher at Design Butler™. As a former unlimited design company owner turned blogger he brings first-hand experience and an insider's perspective about what the industry is like behind the scenes. He is passionate about covering not just the benefits of graphic design subscriptions but also the shortcomings, disadvantages, and challenges on both the customer and company side. The end result is a radically honest and candid perspective aimed at helping prospective buyers like you conduct research and make an informed decision.

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This site is owned and operated by Design Butler™ Media Inc - a participant in various affiliate advertising programs designed to provide a way for sites to earn fees by advertising and linking to companies in the Unlimited Design industry. Design Butler™ is compensated for referring traffic and business to these companies.