Ready for a behind-the-scenes glimpse into the Unlimited Graphic Design industry?
Buckle up because you're about to hear some little-known secrets that subscription-based graphic design companies like Design Pickle, No Limit Creatives and Penji might not want you to hear.
Companies in this industry design their business models around an average level of usage per customer.
It's like a gym membership in that they don't expect everyone to use it all the time.
You can get good value if you plan for consistent usage and have your design jobs ready to go, so plan on putting in some effort to make this happen.
When working with unlimited graphic design companies like Design Pickle you will need to be organized to get the most bang for your buck.
Most unlimited graphic design services are limited in scope. This means that if you’re looking for a complete branding solution including logo, website, USP, etc you should look elsewhere.
In contrast, if you have lots of repetitive work based off an existing template then an unlimited graphic design membersip or subscription could be an excellent solution for you.
It's no secret that some unlimited graphic design companies produce mediocre work at times. There are various reasons for this on both the customer and company's side.
In my experience as an unlimited design company owner working between designers and customers it usually boils down to a poor design brief (the document that acts as the 'blueprint' for what the customer wants done, how, and with what aesthetic).
It is definitely possible to get excellent quality design work from an unlimited graphic design company.You as the customer need to be prepared to put in the work on your end to give your design provider the best chance at bringing your vision to life successfully.
When I was running an unlimited design company there were times our designers did not understand what the customer wanted.
Language and cultural barriers can sometimes get in the way of two people understanding each other.
Communication was one of the biggest causes of frustration, and in hindsight, that also makes it perhaps the biggest opportunity.
If the customer takes the time to distill what they want (the look, feel and style of the design deliverable), and provides extremely specific instructions with visual examples (images, logos, photos, stick person sketches) then the designer won't have to guess or pull out the crystal ball.
A good brief enables both sides can be confident that they understand each other so the designer can focus on what they do best - executing creative assets.
In order to make their business models work unlimited design companies must have affordable labor.
This means they typically will rely on designers from countries like the Phillipines, and in some cases India.
This can sometimes lead to communication and/or cultural issues (though not always).
My advice would be as follows - be willing to try a different designer on the team if the match is not good.
Most companies will value your business and wil be glad to match you up with another design on their team.
The base plan of many unlimited design companies promises quick turnarounds - often 1-2 business days in many cases.
Be aware that the speed in which your design jobs are executed depends on the nature and quantity of requests.
Small easy jobs will be fast, and large complicated jobs will be slow (to state the obvious).
The key for you is to see what the company promises on its website vs what it delivers. Don’t be afraid to follow up as the 'squeaky wheel gets the grease'.
Take online ratings and reviews with a grain of salt.
I advise you to read reviews to understand what is important to customers like you - turnaround times, quality, communication, etc.
If 1 or 2 people had a bad experience that doesn’t mean 100 other people didn’t have a good or great experience. You don't always hear from everyone with online reviews and ratings.
Everybody’s thoughts and feelings about their experience will be different, so make sure to think for yourself.
I recommend that you try unlimited graphic design for yourself.
Come to your own conclusions about whether it's the right fit for you.
Once you learn how to use it in creative ways you'll be able to make design a key driver of your marketing and business growth engines, so get busy!